Social Media Gurus to Teach Guerilla Marketing Secrets to Local Businesses

March 29, 2012

Antony Francis and Amber Osborne are taking time to teach local entrepreneurs some secrets of how to REALLY use social media to promote business at a workshop sponsored by Pasco Economic Development Council, Career Central, and the Pasco Enterprise Network. Antony Francis, CEO, of Head of Lettuce Media and Amber Osborne, aka “MissDestructo,” vice-president of brand development will share tips and techniques on Thursday, April 26, from 8:30 am – 10:00 am in the New Port Richey Sun Toyota training room on US 19. The social media duo will share the steps necessary to find your target audience online—then how to reach out to it. “For example, if you’re building your business and looking for angel investors and venture capitalists, they are on Twitter. Learn how to find them, and more importantly how not to turn them off,” said Francis. He emphasized that once you know who you are looking to connect with; the trick is to be interesting. The key to success in social media is to “Educate, Entertain and Engage”. In 2009, CEO Antony Francis started HOLM as a way to help businesses, local and national, become more educated on social media using his previous background from training at and his passion for developing technologies. Since then, he and VP/Co-Founder Amber Osborne have consulted with small and large companies on their social media needs while maintaining a strong international tech community presence.  Osborne has spoken to international audiences and was a recent panelist at SXSW, the highly acclaimed Austin Texas, entrepreneurship event. “Pasco is becoming a hub for creative companies like Head of Lettuce Media,” said Summer Martin, Pasco EDC Marketing Coordinator. “Having a social media strategy is essential today. There will always be skeptics, but it works. Just this week, for instance, we received a business lead at the Pasco Economic Development Council through Twitter.” This workshop is being organized by Pasco Economic Development Council, Pasco Enterprise Network, and Career Central at the New Port Richey Sun Toyota Training Center (4023 US Highway 19, New Port Richey, FL). There is a $5 charge for a light breakfast. Reservations can be made online at or by calling 888-60-PASCO.

Jennifer Lachtara
Jennifer Lachtara
Marketing/Communications Coordinator
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