Expand Your Global Reach with an Export Marketing Plan from the Small Business Development Center at USF

April 3, 2024

In today's interconnected global economy, expanding into international markets can be a game-changer for businesses looking to increase their market share and reach new customers. With Florida ranking among the top states for exports, there's never been a better time for local companies to explore international trade opportunities. Fortunately, the Small Business Development Center at the University of South Florida (SBDC at USF) offers a valuable resource to help businesses navigate the complexities of international trade: an Export Marketing Plan. 

Seizing International Opportunities 

Florida's strategic location, boasting 14 deep water seaports and 19 commercial service airports, positions it as a key player in global trade. The state ranks sixth in the nation for total state-origin exports and third for "high tech" exports. With exports surpassing $1 billion in 2012, the potential for businesses to expand their reach and tap into lucrative international markets is immense. 

Customized Strategies for Success 

The Export Marketing Plan service provided by SBDC at USF is tailored to assist qualified Florida-based manufacturers and professional service providers in developing effective strategies for overseas growth. Certified Global Business Professionals with expertise in international trade lead the process, ensuring businesses receive personalized guidance aligned with their unique goals and objectives. 

Who Qualifies? 

To be eligible for the Export Marketing Plan service, companies must meet specific criteria: 

• Florida-based: Manufacturers and professional service providers operating within the state. 

• U.S. content: Products/services must consist of at least 51% U.S. content. 

• New-to-export or infrequent exporters: Ideal for businesses looking to venture into international markets for the first time or those with limited export experience. 

• Established businesses: Minimum of two years in operation. 

• Size requirements: Five or more full-time employees and annual sales ranging from $500,000 to $10 million. 

The Process Explained 

The application process for the Export Marketing Plan service is straightforward: 

1. Submit an Application: Interested businesses can complete an online application, providing necessary financial information and business history. 

2. Consultation Appointment: Upon eligibility verification, a Certified Business Consultant will schedule a consultation appointment. 

3. Business Assessment: A comprehensive assessment of the business is conducted to identify export opportunities and challenges. 

4. Customized Plan: Based on the assessment, a customized Export Marketing Plan is prepared, outlining strategies for international market penetration. 

5. Cost Consideration: While the standard cost for plan preparation is $5,000, qualifying companies are eligible for a $4,500 scholarship, reducing the cost to $500. 

Embrace Global Expansion Today 

With the Export Marketing Plan service offered by SBDC at USF, local businesses have the opportunity to unlock the potential of international trade and expand their global footprint. By leveraging customized strategies and expert guidance, companies can navigate the complexities of exporting with confidence, paving the way for sustainable growth and success on the world stage. 

Don't miss out on the chance to tap into lucrative international markets. Take the first step towards global expansion with SBDC at USF's Export Marketing Plan service today. Reach out to Turner Arbour to learn more.