DoubleBranch Development Breaks Ground

October 5, 2023

Elected officials and business leaders spoke at the event this morning.

PASCO COUNTY, FLORIDA (October 5, 2023): Columnar Land (Columnar) hosted a groundbreaking ceremony this morning to celebrate the start of the highly anticipated mixed-use development, DoubleBranch, formerly known as Pasco Town Center. Columnar has invested over $60 million to date and is constructing another $75 million in Phase I infrastructure.

“DoubleBranch has been anticipated in Pasco County for nearly two decades.,” shared Daniel Traylor, Managing Principal, Columnar/DoubleBranch. “Today marks the beginning of the first phase of development for a project that will have a tremendous impact on generations of Pasco County residents.”

The expansive project will feature 4 million square feet of industrial development, 725,000 square feet of offices, 400,000 square feet of retail, 3,500 housing units and 300 hotel beds on a 965-acre parcel at the southeast corner of Interstate 75 and State Road 52. At completion, DoubleBranch will generate over $600 million in long-term economic impact on an estimated $2 billion buildout for the surrounding area. As companies locate, the development is anticipated to be home to 6,000 jobs including many in the logistics, life sciences, and healthcare target industry sectors.

“Our team is proud and excited to get this project started,” said Mike Wolf, Senior Vice President, Columnar/DoubleBranch. “Since purchasing the land in 2021, we set out to intentionally create a desirable town center development where Pasco gathers to work, live and entertain while creating jobs and economic development for the county.”

“Pasco County leadership is very cognizant of creating opportunities for smart, strategic development,” shared Bill Cronin, President/CEO, Pasco Economic Development Council. “This is one of the largest master planned development projects we have had here, and it has taken tremendous effort by Columnar, county officials, and stakeholders alike to make sure it is done right. I was honored to be a part of the celebration yesterday.”

“The DoubleBranch project is an excellent example of the benefits of a public-private partnership,” said Pasco County Economic Growth Director David Engel. “The developer is installing over $70 million in on- and off-site primary roads and utility connections to complete core infrastructure for the entire Connected City Employment Center area. Pasco is providing an Ad Valorem Equivalency Grant to fund a portion of the infrastructure cost, and when this project is complete, over $9.5 million in ad valorem taxes will come into the county each year.”

For photos and video footage of the groundbreaking ceremony, click here.

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About Columnar Land

Columnar, a Traylor Capital company, has its roots in Traylor Bros., Inc., a third-generation family-owned company. Founded in 1946 by William F. Traylor, his son and grandsons have steered the company toward the same vision throughout the decades: to be the most respected, preferred, and consistently performing heavy civil contractor in North America. Daniel A. Traylor and the Traylor family founded Columnar in 2009 during the precipitous slide in national residential real estate markets. Since that time, under the Traylor Capital umbrella, platform companies have made more than 30 distinct investments spanning Florida, North Carolina, Texas, and Colorado delivering superior risk-adjusted returns along the way.

About Pasco Economic Development Council
The Pasco Economic Development Council is committed to developing Florida's most competitive climate for business growth by providing businesses that seek to start, move, or grow in the North Tampa Bay area, a comprehensive suite of programs that can help them to reach their full economic potential. Since 1987, Pasco EDC has fostered a strong partnership funded by corporate and public investors focused on the economic vitality of Pasco County. Discover more at www.pascoedc.com.