The Fulfillment Lab Expands to Pasco County, Florida,  Driving Innovation in Global Fulfillment Technology

January 26, 2026

The company is investing more than $2 million in its new headquarters.

PASCO COUNTY, FLORIDA (January 26, 2026): The Pasco Economic Development Council (Pasco EDC) is pleased to announce that The Fulfillment Lab, an advanced technology and logistics company specializing in proprietary fulfillment software, has expanded its operations and relocated its headquarters to Pasco County, Florida.

The company’s investment includes more than $2 million in new equipment and racking systems, representing a major commitment to continued innovation and growth in the region’s technology and logistics sectors. The Fulfillment Lab initially leased 35,000 square feet in Sunlake Business Center in 2025 and has already expanded another 10,000 square feet.

“The Fulfillment Lab has always been driven by technology, and this expansion allows us to further develop our proprietary systems and bring smarter, more efficient fulfillment solutions to our clients,” said Rick Nelson, Founder and CEO, The Fulfillment Lab. “Thanks to the compliance and regulatory support provided by Pasco County and Pasco EDC, we were able to secure our certificate of occupancy and serve our customers through the busy holiday season. We couldn't have gotten where we are today without their assistance.”

Founded by Rick Nelson, The Fulfillment Lab is revolutionizing eCommerce logistics through its proprietary software platform, which integrates seamlessly with TikTok, Shopify, and Amazon, providing end-to-end dropshipping, data-driven fulfillment, and quality control solutions. The company’s advanced platform empowers online sellers to customize every stage of the customer experience from order creation to delivery while maintaining full visibility and operational efficiency.

“The Fulfillment Lab’s decision to grow in Pasco County underscores the region’s strength as a hub for advanced technology,” said Bill Cronin, President and CEO, Pasco EDC. “Their proprietary software and integration capabilities set them apart in the fulfillment industry, and we’re proud to see this level of innovation happening right here in our community.”

Beyond business, The Fulfillment Lab is also known for its community engagement, including supporting local charities by providing fulfillment assistance for donation drives and care package initiatives.

“This is the kind of forward-thinking investment that keeps Pasco County on the rise,” says Pasco County Commissioner Lisa Yeager. “We’re excited to welcome The Fulfillment Lab and the momentum they bring to our tech economy.”

With the new Pasco County location serving as its headquarters and an additional location in Salt Lake City, Utah, The Fulfillment Lab continues to redefine what’s possible in modern fulfillment technology by bringing efficiency, customization, and intelligence to eCommerce operations worldwide.

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About Pasco Economic Development Council
The Pasco Economic Development Council is committed to developing Florida's most competitive climate for business growth by providing businesses that seek to start, move, or grow in the North Tampa Bay area, a comprehensive suite of programs that can help them to reach their full economic potential.  Since 1987, Pasco EDC has fostered a strong partnership funded by corporate and public investors focused on the economic vitality of Pasco County.  Discover more at www.pascoedc.com.